Your Blog, Your Book
Instructor: Robert J. Hughes
July 23 - August 05
Arrive Friday, July 23, depart Thursday, August 5 (two weeks)

Blogging has changed the face of publishing.

You can use that to your advantage. Although thousands of blogs are being published every minute, you can stand out from the pack with your own unique perspective -- and help publishers notice you as well. Through blogging you’ll immediately begin to build a platform for a potential book and engage your audience about your ideas.

This has happened with increasing frequency in the last few years. Blogging works, personally and professionally. Most corporate bloggers say they’ve seen a positive impact on their careers as a result of blogging, either by becoming better or known or better respected, which has led to lucrative opportunities such as speaking engagements or participation at industry events.

And what about books? Blogging is a great way to draw attention to your writing. Look at the enormous success of Gretchen Rubin, whose recent book, “The Happiness Project,” has been a huge New York Times bestseller. Her book started as a blog, which helped her not only keep to a daily writing schedule, but helped her build an audience eager to read her thoughts in book form. It also got her a publisher.


Robert J. Hughes was a long-time staff reporter for The Wall Street Journal, where he wrote on a broad range of areas, including fine art, collecting, auctions, corporate earnings, television, movies, music, food, publishing and philanthropy. He has also reported extensively on the retail and travel industries. He is the author of the novels, Late and Soon and the forthcoming The Rectory and is coauthor, with Michael Drew, of The Ladder, a business book coming out next year. In addition, Hughes writes on business and the arts for several business and cultural sites, including SmartMoney and ClassicalTV. He lives in New York City.
rjhughes2@yahoo.com